For my
logo research, I chose the Wacom logo. The original Wacom logo was the usual
sleek, clean, modern look that many are familiar with in these days (very
popularized by the apple look). The new logo differs in the sense that it
throws a lot of those standards away in favor of a more alive, fun and
energetic look. The designer claims that his time in japan greatly impacted
this design, as in japan designs are often more colorful and fun. He also
wanted to capture the company’s core concept of creation, as the product they
make have become an industry standard for all kinds of of creative professions.
The “DNA”, as stated by the creator, is very manga styled. It tries to be
whimsical, and silly yet still professional. This new logo has those qualities
of fun, memorable, eye catching and professional all at once. In all, the Wacom
logo has taken a drastic change for the better, throwing out the corporate
modern look and adapting a new look that perfectly represents what the company
stands for.
