Not sure what I was going for here. just doodled aimlessly in the negative space.

Typography poster based on a quote from an original character.

Typography

Legibility is important. Choose time-tested fonts, nothing too over elaborate.  Serif fonts have small flourishes at the needs of the letters; Sans Serif fonts do not have there. Serif fonts are better for smaller text, while Sans Serif is better for larger sizes.  Too many font variations can be confusing and muddles the message.  The same goes for fonts that are too similar, as they often can cause confusion. TYPING IN ALL CAPS CONVEYS A MESSAGE OF ANGER OR LOUDNESS. IT IS GENERALLY HARD TO READ AND SHOULD MOSTLY BE USED FOR TITLES AND HEADERS. When writing, left alignment is generally easier to read and flows better. Tools for emphasis: Italics, Bold, Size, Color, Typestyle Change.  Avoid distorting fonts as it destroys its integrity.  Go for balance, font weights that contrast and lopsidedness is a problem.  Kerning refers to the space between letters. It is very important to uphold good kerning in typography

Design Principals/Elements

Design elements are the basic units of a visual image. Design principles organize and govern an image as a whole.  All imagery can be broken down into these elements.

Design Elements: Space, Line, Color, Shape, Texture and Value

Space- can exist in two, or three dimensions, and both positive and negative space. Can create depth with layered elements

Line-  Many different types convey different messages. Created through light and negative space.

Color- invokes mood, time, and place. Important for message.

Shape-  Recognizable and important to give something its message and purpose (natural/organic, manmade, geometric).

Texture-  Give palpability, can be two dimensional.

Value- creates depth and defines planes.

Design Principals: Unity, Variety, Repetition, Harmony, Proximity, Proportion, Functionality

Unity-creates a sense of order/consistency in size and shape.

Variety- Makes things more appealing as most people like when things aren’t dull

Repetition- creates unity across large designs and reinforces message.

Harmony- “everything has its place” and when everything is in its place there is a sense of harmony

Proximity- leads eyes around image and helps keep things engaging. Also helps show central goal of graphic.

Proportion-alters message of design and perception of the image.

Functionality- Everything must serve a purpose. Does it give the information needed? Is there too much going on to take away from the functionality?

The three Primary Colors are red, yellow and blue for pigment mixing, and red, green and blue for light generated colors. Secondary colors are made when two primaries are mixed, red and blue= violet. Tertiary colors are created when a secondary and primary mix. With additive color, the primaries create white when mixed, it works with light, while subtractive color is involved with pigment. Color can change how we view an image, and inspire different emotions depending on the artist’s decision of palette. Colors change when relative to another, for example a desaturated green will look more vibrant when in a red environment (and looks more naturally so). Greyscale images are when an image is only using black, white and the greys in between to render. Monotone is when black, white and a hue is used. Compliments are colors opposite on the color wheel and often provide a stark contrast.