Typography
Legibility is important. Choose time-tested fonts, nothing
too over elaborate. Serif fonts have
small flourishes at the needs of the letters; Sans Serif fonts do not have
there. Serif fonts are better for smaller text, while Sans Serif is better for
larger sizes. Too many font variations
can be confusing and muddles the message. The same goes for fonts that are too similar,
as they often can cause confusion. TYPING IN ALL CAPS CONVEYS A MESSAGE OF
ANGER OR LOUDNESS. IT IS GENERALLY HARD TO READ AND SHOULD MOSTLY BE USED FOR
TITLES AND HEADERS. When writing, left alignment is generally easier to read
and flows better. Tools for emphasis: Italics,
Bold, Size,
Color, Typestyle
Change. Avoid distorting fonts as
it destroys its integrity. Go for
balance, font weights that contrast and lopsidedness is a problem. Kerning refers to the space between letters.
It is very important to uphold good kerning in typography
