Finished logo, color, black & white, and sketches
Friday, April 24, 2015
Thursday, April 16, 2015
For my
logo research, I chose the Wacom logo. The original Wacom logo was the usual
sleek, clean, modern look that many are familiar with in these days (very
popularized by the apple look). The new logo differs in the sense that it
throws a lot of those standards away in favor of a more alive, fun and
energetic look. The designer claims that his time in japan greatly impacted
this design, as in japan designs are often more colorful and fun. He also
wanted to capture the company’s core concept of creation, as the product they
make have become an industry standard for all kinds of of creative professions.
The “DNA”, as stated by the creator, is very manga styled. It tries to be
whimsical, and silly yet still professional. This new logo has those qualities
of fun, memorable, eye catching and professional all at once. In all, the Wacom
logo has taken a drastic change for the better, throwing out the corporate
modern look and adapting a new look that perfectly represents what the company
stands for.
Where does Helvetica originate?
Helvetica originates
from Switzerland.
What does the name mean?
It is Latin for the
Swiss.
What year was Helvetica created?
It was created in 1957.
What is the design style that Helvetica brought
to popularity worldwide?
It popularized Swiss
design style.
List three different design styles or design
movements that are discussed.
Modernism,
post-modernism, and grunge styles are discussed.
Wright about some of the insight about design you
have taken from the
Film.
I have learned the
importance of design for conveying messages. I think this is why so many people
use Helvetica, because it is neutral. It conveys no message of its own, so it
can be used to say whatever the designer wants it to. This is also its
downfall, as it has adopted a cooperate appeal because of its overuse.
4 Designers mentioned in the film.
Masamo Vignelli http://www.vignelli.com/home.html
Mathew carter
Edward Hoffman
Paula Cher
Thinking more deeply…
1.
I think
typeface is important because it is the visual representation of the word you
are reading. For example, if there was a typeface with fancy curls and sparkles
and the word read “agony” would interpret the word to be sarcastic.
2.
They are
creating the images we so famously associate with major companies, ideas, or
movements. They are the people who’s goal it is to capture attention and create
memorable works.
3.
I use Verdana and
Myrid Pro because I find them nice and subtle, but
Helvetica has a very professional look that I plan to use more often.
4.
Just because
something is easy to read, it doesn’t mean it can easily communicate a message.
If someone writes “dog” in white text on a blue background, it is open to a
variety of interpretation, even though it is legible and clear.
5.
Design is
trying to appeal to the populous, so as the populous changes, so does the
design.
6.
I think it
is a direct opposite to the Helvetica modern style. I think that is there was
no modernism there would be no grunge. To some degrees the grunge look works
out well, especially for conveying powerful emotionally fueled messages, but
sometimes grunge doesn’t work. I don’t think grunge should be used just to
contradict a style, but as its own style for its own expression.
7.
It depends
on the typeface used, but in general I don’t thing society takes well to
change. Its sad how lethargic people have become when it comes to the new. If a
company changes they may as well be a different company.
8.
I am
definitely more aware of the typefaces used in my life. Its surprising how the
same old typeface can be adapted and used to fit so many different styles and
messages.
9.
I feel that
I have gained a greater understanding of how Graphic Design is used to convey
messages and how prominent and important it is in our lives.
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